Privacy Policy

The Wine Demystifier takes the handling and storage of all data very seriously. This privacy notice informs you of our process, the ability to request access to the data and to let you know why we hold this data. If you have any questions about how we look after your privacy, email us at

We are committed to maintaining the trust and confidence of all customers and visitors to our website. We want you to know that the Wine Demystifier will not share email lists with other companies and businesses for marketing purposes. In this policy we have provided detailed information on when and why we collect your personal information, how we use it and how we keep it secure.

Information you give us

You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you subscribe to our service, place an order and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number.  We do not ask for, nor store, credit card information.

Legal basis for processing your data

Performance of a contract

As part of the registration process with us, we collect limited personal information. We use this to enable us to deliver our service to you as well as to keep you informed about product information, offers and tastings, and also to check our records are up to date. You don’t have to share any of this data with us but if you don’t, you may not be able to buy wine from us and you may not receive our best possible service.

Legitimate Interests

We may use your data for our legitimate interests. For example to improve the products and service we offer, to update and adapt our website and to use your data for fraud protection or legal purposes.

Using your data for marketing

We will only send you marketing messages if you have agreed to receive them or have signed up to receive our blog.

We use MailChimp to deliver our newsletter about our products, offers, services and promotions. We gather statistics around email opening and exploration using industry standard technologies to monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time by clicking the unsubscribe link or by emailing us at

Keeping your data

If you leave a comment on our website, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.  Visitor comments may also be checked through an automated spam detection service.

We will not keep your personal data for longer than we need it. We do need to keep your data in the following circumstances: As long as it is needed to provide services to you, or where it may be required to meet legal obligations, resolve disputes and to detect and prevent fraud.

Sharing your data

We will not sell any of your data to any other party.

We may share your personal data with other companies in order to perform our contract with you, or to optimise, improve or personalise the products and services we offer. The types of organisation or companies we share your data with are:

  • Companies that package and/or deliver your wine to you.
  • Where the law requires, the police or other law enforcement agencies.
  • Specialist companies that host our website and systems or help us with our marketing.


Our Website is not directed at, nor do we knowingly collect personal data from people under the age of 18.

Access to your personal information

You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. If data deletion is requested we will attempt to carry out this request within 24 hours of the request. Any data that is needed for audit will continue to be held under business to business conditions and destroyed after 6 years.

Additional information

We will take reasonable technical and organisational precautions to prevent the loss of your personal information. Your information is contained securely. Any hard copies of personal data (for example contained in a sign up form) are only accessible by relevant staff. In the event we are notified of a data breach we will ensure anyone who’s contact details we hold is notified within 48 hours.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

Changes To Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.